Building brand awareness is essential for a businesses to establish a strong presence in the market and attract new customers. It helps communicate what the brand stands for and differentiates it from competitors. This leads to increased customer loyalty and ultimately drives sales and business growth. Building brand awareness takes time and effort but is a necessary investment for long-term success. One way your business can begin building brand awareness is on social media, and this is how.
Consistency
One of the most important things to keep in mind when building brand awareness on social media is to be consistent. Consistency is key! Brand consistency is about making sure your company’s values, ideas, and identity are communicated in a uniform and recognisable way. Making your brand easily recognisable across all your social media platforms can create a more positive experience for your audience, as well as increasing trust, brand awareness and mental availability. We have listed out best practices to establish and maintain brand consistency on your social media channels:
- Develop a social media brand style guide;
- Communicate your brand values consistently on social media;
- Determine your social media tone of voice;
- Use social media templates to keep your brand consistent;
- Audit your social media branding;
- Create and maintain a consistent posting schedule.
Strong Visuals
Another important strategy is to use strong visuals. Keep images and video as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imaging can be key to attracting and retaining followers.
Remember to get creative and explore ways to use visuals in unexpected ways while keeping up with trends – for example trying puzzle feeds, and reels on Instagram.
Jump on Trends
This leads to our third tip for your business to build brand awareness with social media, and that is by keeping on top of trends. Trends are important on social media. They don’t just help you grow they make your business look more reputable and with the times. Imagine seeing a hairdresser who hasn’t researched the latest hair trends, or a surgeon who hasn’t learned about the latest medical technology and procedures. Would you be comfortable using them? The same goes for social media marketing. Users who see a social media page using old techniques, and businesses using outdated platforms, are going to be turned off from the company – likely for good. On the other hand, companies who do follow trends are more likely to gain followers/customers and succeed in the long run. Allowing your social media accounts to fall behind puts your brand at risk of becoming irrelevant, specifically with younger audiences. So start researching what’s trending today.
Hashtags
Hashtags are another tool that builds brand awareness on social media. They allow you to connect with people who are interested in similar topics, and they can help your content reach a wider audience. When using hashtags, make sure to use ones that are relevant to your brand and your industry, and be sure to use them consistently across all of your platforms.
Be Human
But remember, once you start receiving feedback, comments and DM’s engage with all of them. Engagement is key to grow, so nurture all the engagement you get by responding to comments and messages promptly and professionally, and be sure to thank people for their support. You can also use polls, surveys, and Q&A sessions to get feedback from your audience and learn more about what they want and need.
Finally, don’t be afraid to experiment and try new things. Social media is constantly evolving, and there are always new features and tools being added. By keeping an eye on the latest trends and trying new things, you can stay ahead of the curve and keep your brand relevant and engaging.
