Custom Illustration
Custom illustrations have the power to transform a brand’s identity, making it stand out and be instantly recognisable. With the vast array of options available to businesses, it’s all too easy to fall back on generic corporate photography and stock imagery to populate marketing materials and digital channels. While these images have their place in certain industries, they can make your brand look disingenuous, indifferent or just plain boring if overused and without much thought.
On average, users only read 20% of any given webpage. As such, the images used on a page must do most of the talking. Relying solely on copy to convey your message is not effective. Therefore, incorporating an illustration into your branding can be the unique and effective way to make an impression on your target audience.
Don’t let your brand blend in with the generic masses. Stand out with a unique and impactful visual identity that represents your brand’s values and message.
Here are a few things we could bring to life for you:
Social Media
Illustrations are a versatile way to grab your audience’s attention and convey complex information in a visually appealing manner. From Instagram stories to Facebook posts, custom-made illustrations can help your brand leave a lasting impression on your followers and help you stand out among the noise.
Print Material
From brochures to billboards, incorporating bespoke illustrations in print materials can make your business stand out from your competitors. The right illustration can capture your target audience’s attention and communicate your message more effectively than stock photography or copy alone.
Email Marketing
An email’s success is measured by its open and click-through rates. By incorporating custom-made illustrations in your emails, you can boost these metrics and make a significant impact on your subscribers. An email with bespoke illustrations is more likely to be opened and remembered.
Email Marketing
An email’s success is measured by its open and click-through rates. By incorporating custom-made illustrations in your emails, you can boost these metrics and make a significant impact on your subscribers. An email with bespoke illustrations is more likely to be opened and remembered.
Product Packaging
Product packaging is often the first point of contact a customer has with your brand. Custom illustrations can help make your product packaging stand out and be more visually appealing. Whether it’s creating unique character designs or using illustrations to convey the benefits of your product, custom illustrations can help you create a memorable and recognisable brand.
These custom illustrations were designed by Outcrowed.
Final Thoughts
Incorporating illustrations into your branding is a great way to create a memorable and impactful visual identity for your business. From websites to social media, marketing materials, product packaging, and merchandise, there are many ways to use custom illustrations to make your brand stand out and be instantly recognisable. Don’t settle for generic corporate photography and stock imagery – let custom illustrations help you create a unique and memorable brand image that represents your values and message.
